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In recent years Denis Simioni has earned a reputation as the
“Indiana Jones of Haircare.” But his exciting
adventures into the rainforest to find the secret of beautiful
hair had a somewhat ordinary beginning.
Denis developed his passion and expertise for haircare as
an advertising executive, helping to launch innovative skincare
and haircare brands for some of the world’s leading
manufacturers. 15 years of experience had earned him invaluable
insights into what works and what doesn’t work in the
beauty industry.
When it came time to launch his own brand, Denis was inspired by the purity and potency of the rare active ingredient for his products — Ojon® oil — as well as the pure, simple lifestyle of the Tawira tribes that introduced him to it. (view
video footage from Denis' adventures in the rainforest.)
Denis wanted to tell the true story of Ojon®. He made a commitment to formulate products that were natural, pure, and highly effective. He would promote them honestly, and use a portion of the profits from sales to help the Tawira maintain their way of life and their rainforests.
Over the years, Denis had developed relationships with some of the world's leading labs, manufacturers and hairstylists, and knew right away who he wanted on his team. Together they set out to create a unique haircare line that would follow the same principles as modern skincare, believing that healthy hair is an extension of healthy skin. They would use only the highest grade of natural ingredients, no matter what the cost, to ensure the customer would achieve real, honest results.
Denis and his team continue to be passionate about Ojon®, determined to set new standards in haircare, not just follow them. Each product is unique, and all are tested by top stylists and consumers before they are launched.
Denis continues to learn from top stylists, but says he gets his best feedback from consumers. Ojon® will continue to listen, and develop one-of-a-kind products consumers ask for.
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